Study of the market, using various research techniques. Not to be confused with marketing research which includes all kinds of research relevant to marketing, such as advertisement and media research.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …