A formula used by some mailers for projecting the total anticipated response from a mailing during the early weeks of the mailing. It is based on previous experience with the same mailing lists, which, when charted on a 9-, 10-, or 12-week campaign period, show that about half the total response usually comes in at a certain point in the campaign, typically about 3 to 4 weeks after the mailing date. The formula is predicated on bulk third-class mailing.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …