David Bernstein’s formula for an effective advertisement. Visibility, Identity, Promise, Singlemindedness. The advertisement should be seen, there should be no doubt about whose advertisement it is or its subject, a benefit should be offered, and the ad should stick to the point.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …