Co-operative advertising, supplier helping distributor by various means: e.g. listing stores in ads; supplying artwork and camera-ready copy; or contributing to cost of retailer’s advertising.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …