Co-operative advertising, supplier helping distributor by various means: e.g. listing stores in ads; supplying artwork and camera-ready copy; or contributing to cost of retailer’s advertising.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …