- The activities necessary to complete a mail order transaction once an order has been received and/or the measurement of a buyer‘s performance after he has ordered the first item in a series offering.
- Behavior of a customer after the initial order is received. Through back-end analysis, the seller examines pay up, cancellation rates, and renewal or reorder rates.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …