back end

  1. The activities necessary to complete a mail order transaction once an order has been received and/or the measurement of a buyers performance after he has ordered the first item in a series offering.
  2. Behavior of a customer after the initial order is received. Through back-end analysis, the seller examines pay up, cancellation rates, and renewal or reorder rates.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING