A method of calculating the advertising appropriation by combining various factors and influences. There are many methods of arriving at appropriation, many of which can be combined.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …