In a newspaper or magazine, those pages devoted to ads on particular subjects such as holidays, mail order offers, gardening or houses for sale. Makes small spaces viable because of market place appeal.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …