Way of deciding advertising appropriation according to expenditure by rivals. Can be used for a new product when promotion costs are uncertain, or to match a competitor.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …