Way of deciding advertising appropriation according to expenditure by rivals. Can be used for a new product when promotion costs are uncertain, or to match a competitor.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …