advertising format response speed

The format in which space advertising appears often determines the speed with which readers respond. For example, a tabloid format is usually read and discarded and therefore readers tend to act quickly on advertising before discarding.

A weekly periodical is likely to be looked at more quickly than a monthly. An annual directory is generally considered not for immediate reading and is therefore likely to be referred to on the basis of need and to produce a slower advertising response.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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