Roadblock describes a method of scheduling broadcast commercial time on local stations or networks. On local stations, a local roadblock will present the same commercial on all stations at the same time on a given day in a given area. A network roadblock would air the same commercial at the same time on the same day on all networks. Advertisers will request roadblock scheduling when they want fast, broad coverage for their product or service.
Strategic Thinking: Best Methods for Making Performance or Direct Marketing Viable.
In marketing we tend to use the analogies of war. We talk about objectives and targets, about campaigns, overcoming consumer resistance and about mailing shots and the instruments of persuasion. Just as weapons have changed greatly …