- A vehicle through which many periodical publishers conduct circulation promotion programs. Advertising is exchanged with compatible publications on a space-for-space basis. Exchange can also be based on circulation; repeat insertions can be offered to compensate for lower circulation.
- Exchange of advertising space for either space in another publication or for mailing list names or some other consideration, with no money changing hands.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …