- A vehicle through which many periodical publishers conduct circulation promotion programs. Advertising is exchanged with compatible publications on a space-for-space basis. Exchange can also be based on circulation; repeat insertions can be offered to compensate for lower circulation.
- Exchange of advertising space for either space in another publication or for mailing list names or some other consideration, with no money changing hands.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …