Marketing research which obtains information based on reasons, opinions or motives by means of clinical tests, in-depth interviews, group discussions. The findings are not represented numerically or in percentages as with quantitative research.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …