Method of fixing advertising appropriation on basis of supply and demand curves. The average cost of an extra unit of expenditure on advertising is compared with average return on higher profit. This shows the point beyond which further advertising is uneconomic.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …