Method of fixing advertising appropriation on basis of supply and demand curves. The average cost of an extra unit of expenditure on advertising is compared with average return on higher profit. This shows the point beyond which further advertising is uneconomic.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …