Direct mail shots can be given novel effects by applying different kinds of glue (remoistenable, self-adhesive, thermoreactive) to various parts of the same sheet of paper.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …