A degree to which a particular brand is associated with the general product category in the mind of the consumer (share of mind). Often a consumer will ask for a product by the specific brand name rather than the general name – for example, a person wanting facial tissues may ask for Kleenex. When this happens, the consumer is making a brand association.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …