An opinion of consumers toward a product determined through market research. The brand attitude will tell what people think about a product or services, whether the product answers a consumer need, and just how much the product is wanted by the consumer. Knowledge of brand attitude is very helpful in planning an advertising campaign.
Strategic Thinking: Best Methods for Making Performance or Direct Marketing Viable.
In marketing we tend to use the analogies of war. We talk about objectives and targets, about campaigns, overcoming consumer resistance and about mailing shots and the instruments of persuasion. Just as weapons have changed greatly …