Addition of a new product to an already established line of products under the same brand name. Brand extension allows the new product the benefit of the older product’s established reputation. For example, at its introduction to the marketplace, Ivory Shampoo already enjoyed the reputation of Ivory Soap, “the clean, pure soap.” In addition, if consumers considered the brand name Ivory to mean a trusted product, they would already consider the new shampoo in a favorable light.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …