Promotional technique used primarily by continuity marketers that provides an incentive for multiple purchases, such as one free book for every three books purchased. The buyer is usually billed for shipping and handling charges on the free item.
Strategic Thinking: Best Methods for Making Performance or Direct Marketing Viable.
In marketing we tend to use the analogies of war. We talk about objectives and targets, about campaigns, overcoming consumer resistance and about mailing shots and the instruments of persuasion. Just as weapons have changed greatly …