Misleading presentation of a package so that it is bought in mistake for a well-known brand. Legal action requires proof that there is probability of confusion in the minds of buyers, and to have caused loss of trade. Apart from packaging, passing-off can be attempted by using a similar name but with a slight change of spelling.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …