Misleading presentation of a package so that it is bought in mistake for a well-known brand. Legal action requires proof that there is probability of confusion in the minds of buyers, and to have caused loss of trade. Apart from packaging, passing-off can be attempted by using a similar name but with a slight change of spelling.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …