Hours when most people listen to the radio. This can vary according to the type of listener, e.g. breakfast time, morning and afternoon (car commuters), mornings (housewives), lunch time, late night (teenagers).
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …