Proportion of viewer’s total viewing time devoted over a period to a particular channel. As the number of channels increases via satellite and cable, the audience share lessens as viewing becomes more fragmented.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …