Proportion of viewer’s total viewing time devoted over a period to a particular channel. As the number of channels increases via satellite and cable, the audience share lessens as viewing becomes more fragmented.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …