Recording and tallying the raw information from direct response campaigns (phone, direct mail, online etc.) so that the responses may be analyzed and decisions made about future campaigns, including identity of each buyer, the date and amount of each order, and its source.

Called caging after 19th century post office desks, with their multiple cubbyholes or “cages” into which mail was sorted and classified.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING