In direct response marketing, selling from a catalogue. This started in the USA in the mid-19th century by Sears, Roebuck and Montgomery Ward selling almost anything by mail to Mid-Western farmers.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …