Representing a discount when redeemed by making a purchase. Printed in press, or mail drop or on package, malredemption occurs when stores accept vouchers for goods other than the ones intended. Manufacturers attempt to overcome this by insisting on the voucher that it can be redeemed only for the product being promoted, but supermarket chains often ignore this provided they stock the promoted line.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …