A promotion of a product to the buyers of another product sold by the same seller. This is a good way to generate additional business without incurring advertising traffic expense.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …