Research model for explaining consumer involvement in response to advertising. If elaboration likelihood is high, more informative advertising is justified but if it is low, more simple, repetitive advertising is necessary.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …