Research model for explaining consumer involvement in response to advertising. If elaboration likelihood is high, more informative advertising is justified but if it is low, more simple, repetitive advertising is necessary.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …