Complete in-house agency found in some large companies which advertise regularly and at short notice and find it economic to handle the whole operation, as in some travel firms and stores. Usually able to obtain commission on media purchases.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …