- The percentage of inquirers or responders to a promotional effort who are converted to customers or subscribers.
- Term used for first year renewal rate on periodical subscriptions. This is the most important year since the initial offer may have been a result of a premium or special offer – an incentive lacking for the second year.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …