conversion rate

  1. The percentage of inquirers or responders to a promotional effort who are converted to customers or subscribers.
  2. Term used for first year renewal rate on periodical subscriptions. This is the most important year since the initial offer may have been a result of a premium or special offer – an incentive lacking for the second year.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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