- The percentage of inquirers or responders to a promotional effort who are converted to customers or subscribers.
- Term used for first year renewal rate on periodical subscriptions. This is the most important year since the initial offer may have been a result of a premium or special offer – an incentive lacking for the second year.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …