- The percentage of inquirers or responders to a promotional effort who are converted to customers or subscribers.
- Term used for first year renewal rate on periodical subscriptions. This is the most important year since the initial offer may have been a result of a premium or special offer – an incentive lacking for the second year.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …