The supervisor of one or more copywriters in a performance marketing department, agency, or service. The copy chief has responsibility for setting and maintaining copy quality, and for planning and organizing the work.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …