The supervisor of one or more copywriters in a performance marketing department, agency, or service. The copy chief has responsibility for setting and maintaining copy quality, and for planning and organizing the work.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …