Although sometimes included with outdoor advertising, can be regarded as a separate medium as the public is often in closer contact and able to absorb longer messages than is possible with, for instance, street posters and signs. Includes all advertising inside and outside public service vehicles and premises and on transportation property.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …