Although sometimes included with outdoor advertising, can be regarded as a separate medium as the public is often in closer contact and able to absorb longer messages than is possible with, for instance, street posters and signs. Includes all advertising inside and outside public service vehicles and premises and on transportation property.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …