Direct mail method consisting of separate cards for individual advertisers. Cards may be bound together as tear-off cards (like a check book) or produced singly and dispatched in heat-sealed iron-coated plastic wrappers.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …