Direct mail method consisting of separate cards for individual advertisers. Cards may be bound together as tear-off cards (like a check book) or produced singly and dispatched in heat-sealed iron-coated plastic wrappers.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …