blow-in card

A single, loose card inserted into a periodical to solicit orders. Term derived from the fact that the cards are “blown in” by machine between the periodical pages by air pressure. Blow-ins are said to be less expensive and more effective than bind-in cards.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close