A single, loose card inserted into a periodical to solicit orders. Term derived from the fact that the cards are “blown in” by machine between the periodical pages by air pressure. Blow-ins are said to be less expensive and more effective than bind-in cards.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …