- A membership arrangement for the purchase of books by mail from main, alternate, or special selections, at discounted prices from the original publisher’s list price. An introductory offer is usually combined with a minimum purchase commitment over a given period—usually a year.
- A term sometimes used by special sales accounts such as associations, professional societies, or magazines for book offerings to members, constituents, or subscribers.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …