- A membership arrangement for the purchase of books by mail from main, alternate, or special selections, at discounted prices from the original publisher’s list price. An introductory offer is usually combined with a minimum purchase commitment over a given period—usually a year.
- A term sometimes used by special sales accounts such as associations, professional societies, or magazines for book offerings to members, constituents, or subscribers.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …