- A membership arrangement for the purchase of books by mail from main, alternate, or special selections, at discounted prices from the original publisher’s list price. An introductory offer is usually combined with a minimum purchase commitment over a given period—usually a year.
- A term sometimes used by special sales accounts such as associations, professional societies, or magazines for book offerings to members, constituents, or subscribers.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …