book club

  1. A membership arrangement for the purchase of books by mail from main, alternate, or special selections, at discounted prices from the original publisher’s list price. An introductory offer is usually combined with a minimum purchase commitment over a given period—usually a year.
  2. A term sometimes used by special sales accounts such as associations, professional societies, or magazines for book offerings to members, constituents, or subscribers.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING