Unplanned purchase of goods which are specially displayed in stores using various POS devices and sales promotion schemes such as dump bins, flash packs, and banded packs.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …