A broadcast advertiser who is on the air for a few weeks at a time, quarterly for a week or two at a time, or annually – once a year, compares to long term advertisers who commit for many weeks out of 52 on an on-going basis.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …