Performance
Marketing
Glossary.

Better understand all performance marketing, direct marketing, growth-hacking and direct response advertising terms.

qualified lead

Any respondent to a promotional effort whose interest in making a purchase is likely to be high on account of measures (qualifiers) taken  to discourage casual responses.

A direct mail marketer may qualify an inquiry by requiring payment of postage; a textbook publisher may require full course information before sending an examination book; a catalog house may ask a nominal charge for a catalog; or an inquirer may be telephoned to establish serious interest.

Synonyms: qualified inquiry, qualified response

Performance Marketing Blog.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING