- A test mailing in which different segments of the same audience are offered different premiums. A comparison is then made of the response from each type of premium.
- Testing a mailing with and without a premium to determine if response rate will increase sales measurably more than the extra costs of the premium.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …