- A test mailing in which different segments of the same audience are offered different premiums. A comparison is then made of the response from each type of premium.
- Testing a mailing with and without a premium to determine if response rate will increase sales measurably more than the extra costs of the premium.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …