- A test mailing in which different segments of the same audience are offered different premiums. A comparison is then made of the response from each type of premium.
- Testing a mailing with and without a premium to determine if response rate will increase sales measurably more than the extra costs of the premium.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …