Occurs when the sale of one line is dependent on the sale of another, e.g. computer hardware and software, razors and blades. Sometimes the basic product cheap, main sales depending on supplies to make it work.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …