A research technique where a trained interviewer encourages respondents to speak about the first thing that comes to mind after hearing or seeing a spoken or displayed stimulus. The free-association interview offers insight into the thought processes and motivations of consumers in the purchase decision-making process.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …