A research technique where a trained interviewer encourages respondents to speak about the first thing that comes to mind after hearing or seeing a spoken or displayed stimulus. The free-association interview offers insight into the thought processes and motivations of consumers in the purchase decision-making process.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …