Words that are familiar to most people. Copywriter has to avoid using words which provoke mental block because of unfamiliarity. Once reading flow is halted, reader’s concentration and interest is lost.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …