- Use of recipient’s name in a sales letter or other mail shot material or online ad (e.g. emailing). Can be introduced in body of text. Can help to make the ad more personal, but can be an irritant if overdone;
- Desire to distinguish oneself from others by the brands bought or shops used, revealing personal style or status.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …