- Use of recipient’s name in a sales letter or other mail shot material or online ad (e.g. emailing). Can be introduced in body of text. Can help to make the ad more personal, but can be an irritant if overdone;
- Desire to distinguish oneself from others by the brands bought or shops used, revealing personal style or status.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …