1. Use of recipient’s name in a sales letter or other mail shot material or online ad (e.g. emailing). Can be introduced in body of text. Can help to make the ad more personal, but can be an irritant if overdone;
  2. Desire to distinguish oneself from others by the brands bought or shops used, revealing personal style or status.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING