- Use of recipient’s name in a sales letter or other mail shot material or online ad (e.g. emailing). Can be introduced in body of text. Can help to make the ad more personal, but can be an irritant if overdone;
- Desire to distinguish oneself from others by the brands bought or shops used, revealing personal style or status.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …