Method of researching the ability of a pack to stand out from existing competitors. The new pack is photographed among others on a shelf. Respondents are then shown picture on a screen and invited to identify the pack being tested. The time taken to find pack is then measured to show how quickly or slowly it is spotted.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …