Method of researching the ability of a pack to stand out from existing competitors. The new pack is photographed among others on a shelf. Respondents are then shown picture on a screen and invited to identify the pack being tested. The time taken to find pack is then measured to show how quickly or slowly it is spotted.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …