One who offers, and pays for, a product or service through the mail. (Generally, an order telephoned in response to a direct response advertisement is considered a direct substitute for an order sent through
postal channels.)
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …