aided recall

  1. In research, a means of obtaining answers from respondents such as cards bearing mastheads of publications during a readership survey.
  2. A research technique used to test audience memory retention of advertisements. The respondents are prompted by being shown a particular advertisement and then asked to remember their previous exposure to it. Verbal aids are also used to prompt recall. This technique is used by research services to test readership, viewership, and listenership.


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