Well-known formula standing for attention, interest, desire, action to which a fifth element, conviction, is sometimes inserted after ‘desire’. These elements may be achieved by a combination of contributory factors such as headline, selling points, text copy, illustration(s), layout, typography, size, shape or position of space and colour or choice of medium.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …