Well-known formula standing for attention, interest, desire, action to which a fifth element, conviction, is sometimes inserted after ‘desire’. These elements may be achieved by a combination of contributory factors such as headline, selling points, text copy, illustration(s), layout, typography, size, shape or position of space and colour or choice of medium.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …