Well-known formula standing for attention, interest, desire, action to which a fifth element, conviction, is sometimes inserted after ‘desire’. These elements may be achieved by a combination of contributory factors such as headline, selling points, text copy, illustration(s), layout, typography, size, shape or position of space and colour or choice of medium.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …