forty-forty-twenty rule

Direct mail formula. 40% of success depends on mailing list; 40% on the offer or proposition; 20% on ideas, copywriting and design.

Synonyms: 40/40/20

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.