Statistical technique used to measure the relationship between responses to a mailing with census demographics and list characteristics of one or more selected mailing lists. Used to determine the best
types of people/areas to mail. This technique can also be used to analyze customers, subscribers, etc.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …