- Price which appears to be either a bargain, or cheaper than it really is, e.g. $99 instead of $100.
- Price which appeals to vanity or status, usually a high price.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …