order form options (direct mail)

  1. reply card postpaid;
  2. reply card postage required;
  3. reply envelope, postpaid;
  4. reply envelope, postage required;
  5. telephone number, caller paid;
  6. toll-free 800 number;
  7. clip-out order coupon;
  8. perforated order form or coupon;
  9. promotional order stamp affixed to card, form, or letter;
  10. self-stick customer return address label;
  11. fully prepared and completed order for customer to sign and return.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING