Excessive response to sales promotion offers. Sometimes difficult to gauge likely response, and wise to place a limit such as first so many applications. Otherwise embarrassing if apologies necessary. Could be financial loss if excess demand had to be satisfied.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …